Maisondechoup.co.uk

Maison de Choup is the fashion brand with a mental health cause at its heart. 25% of proceeds from certain collections go to YoungMinds Charity helping young mental health sufferers get the help they desperately need. Started by George David Hodgson in 2015 out of a period of severe anxiety and OCD, the brands designs are subtle and non triggering designs all based around mental health. The products are all organic and ethically sourced, with 100% organic cotton T-shirts. Maison de Choup has garnered some pretty impressive support from the likes of Vanity Fair, BBC, The Telegraph, Evening Standard Style Magazine, The Week, Metro and The Observer.

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• Cashback and Loyalty - Is allowed
• Comparison - Not allowed
• Content - Is allowed
• Coupon/Voucher - Is allowed
• Deals and Offer - Limited
• Directory and Index - Is allowed
• Display and Media purchase - Is allowed
• Email marketing - Is allowed
• Other - Is allowed
• Search engine marketing - Is not allowed
• Social, Communities and Forums - Is allowed
• Technology, partners and retargeting - Is allowed

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Maison de Choup’s target consumer is varied. On the base line, it appeals to a young audience (Millennials (16-35)) including students with an interest in fashion, sustainability and mental health. The audience buying the products are the parents of the young people who are interested in the brand, with a budget to spend. Avid social media users. Fashion-savy/tech-savy early movers.