Trivago.se

Trivago.se är världens största hotellsökningssida online . Trivagos hotellsök hjälper användare att jämföra hotellpriser från över 200 bokningssidor och mer än 700 000 hotell runtom i världen med endast några få klick. Mer än 45 miljoner resenärer använder Trivagos hotelljämförelse varje månad och sparar i genomsnitt 35% på hotellrummen.

Provisionen betalas varje gång en användare gör ett hotellsök med följande detaljer. Lead transaktionen registeras som godkänd då kunden klickar på ett hotellalternativ och skickas vidare till en partners bokningssida inom 30 minuter efter att ha klickat på markandsföringsmaterialet (länk, banner).

Trivago is a hotel Metasearch. This means, that you can find and compare more than 900.000 Hotels from 344+ Bookingsites on trivago. Trivago empowers Users to find Hotels for the best prices. More than 80 Million travellers use trivago every month and save 36 Percent in average. In Addition trivago offers more than 140 Million Hotelreviews and 14 Million Hotelpictures.
4 reasons to apply for the trivago Program:
- Leading brand in hotelsearch
- Decent number of high quality offers for User
- Attractive compensation
- Dynamic Program
You can choose from different trivago Ad inventory, like image banners, HTML5 Advertorials and textlinks. Interactive Widgets are available for the following pixel sizes:
• 728x90
• 120x600
• 300x250
• 160x600

Compensation:
Every conversion from trivago to an Online Travel Agency (e.g. Booking.com, HRS, Expedia, etc.) which is based on the specific Ad on the Publisher Website. One click can generate several conversions on the trivago site.
For ensuring an optimized cooperation trivago it is important, that publisher confirm on the following prohibited Activities:
The Publisher must not

a. acquire any Search Engine Marketing (SEM) traffic in the name of TRIVAGO. This includes all traffic related to search engine paid advertising traffic and all engines without limitation like Google, Yahoo, Bing and their Partner Networks.

b. acquire any Google Display Network (GDN) traffic and advertise in this network in the name of TRIVAGO.

c. acquire any Google Mail Special Promotions (GSP) traffic in the name of TRIVAGO.

d. start any campaigns in the Yahoo Display Network in the name of TRIVAGO.

e. acquire any incentivized traffic, which includes without limitation cashback and coupon sites. In particular it is prohibited to advertise a cashback for doing a clickout on trivago as well as incentivize traffic by promising a free live in a game, points, cash or any rewards in other forms for doing a clickout on trivago. Furthermore, it is not allowed to advertise trivago on a coupon website, where a voucher is offered if the user clicks on trivago’s advertisement (“click2trick”).

f. acquire any AdWare traffic under the AGREEMENT. This means in particular but shall not be limited to overriding links or integrating a trivago search bar into an adbar.

The Publisher must not engage in any fraudulent activities. Fraudulent activities include in particular but without limitation bots, automated lead generation, wrong linking, direct linking to lead page and multiple leads. If during a campaign TRIVAGO or tradetracker discovers such fraudulent activities committed by the Publisher, trivago is entitled to stop the campaign immediately without complying with any notice period and is not obliged to pay and cannot be held liable for any performance that was obtained under the influence of such fraudulent activities.

To be approved by trivago:

Any advertising for TRIVAGO on Real Time Bidding is strictly prohibited for the Publisher unless TRIVAGO has approved of it in writing (e-mail shall suffice).

Any remarketing traffic under the name of TRIVAGO is prohibited for the Publisher, unless TRIVAGO has explicitly stated otherwise in writing (e-mail shall suffice)

Any e-mail traffic under TRIVAGO’s name is strictly prohibited, unless TRIVAGO has explicitly stated otherwise in writing.

All direct links on Facebook must be approved by TRIVAGO. All posts on facebook, which are not approved will not be reimbursed.

The Publisher is not allowed to use creatives (IAB Standard and customized Image Creatives, Image/Text Combinations/Text Ads) which are not provided by TRIVAGO itself (via the Promotion Material.

The Publisher is obliged to make sure that TRIVAGO’s tracking is properly included in all advertising directing traffic to trivago. If the tracking is not included, TRIVAGO is not able to attribute the traffic and therefore cannot be held liable to pay for any services the Publisher rendered.

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How do you get paid?
You get a fixed commission every time a user clicks on the “View Deal” button. The payment model is CPL (Cost per Lead) and it is possible for the user to make multiple leads in a session.

Ease of Conversion
Extremely easy to generate commission
- Only one click on the “View Deal” button
Commission based on users early in the booking journey
- You get commission on the early user behavior which is click on “View Deal”
- In comparison, commission based on booking happens at the last step of the user journey. For every step there are less users to make a booking.

Brand Awareness
trivago is a well-known and trusted brand
- Thanks to television advertising users will know and recognize the trivago brand when you advertise it on your website.
- Users are more likely to click on an ad of a brand that they know

Ease of Mind
Payout model gives commission all year
- Since the commission is based on a click it is very likely that you will get commission from your traffic year around.
- Booking based payout is less likely to deliver commissions year around since users do not book year around
Less risk of not getting paid
- Commission is based on several leads instead of a few bookings.
- If a booking is cancelled you lose all your commission.

Trivago website can be adapted to fit your website audience
trivago landing page can be adapted to fit any traveler type
- Because trivago has the largest inventory of hotels the landing page can be adapted to fit any traveler type. From 5 star business traveler in London to backpacker hostel bookers in Bangkok.
Website fits on any mobile or desktop device
- trivago uses “responsive design” meaning that the website adjusts depending on browser size, from mobile to desktop. Try it, take your browser and change the size of it and see how trivago adapts.

Creatives tailored to your website
trivago produces all of its banner and newsletter material in house
- Upon request trivago can produce banner or newsletter material to fit your website audience

You get quick results on commission data
You can quickly determine if your audience will convert on trivago
- It is only one click after clicking on the banner ad
You can quicker find out what type of banner placements gives you the most commission
- Because of the one click conversion you can easily spot differences in commission between banner placements
In comparison, booking based payouts takes longer to determine if the audience is relevant for you and what placement you should use.

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SEM: Förbjudet / Forbidden.
Cashback och rewardsajter: Ok.
Rabattkodsajter: Ok.
E-post utskick: Ok.
Gambling/betting sites: Förbjudet / Forbidden.

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